TYTALKS

The Brief 

CSL Events was appointed as the project manager for the inaugural TY Talks 21. A new virtual event from IBEC partnering with The National Association of Principals and Deputy Principals (NAPD), set out to produce an immersive half-day virtual event for all transition years students in Ireland. The event aimed to provide transition year students with an insight into the world of work and to inspire and motivate students for the future of work. The event consisted of 30 interactive expo booths, 15 guest speakers, along with a virtual scavenger hunt to encourage students to explore. Students heard from business leaders, educators, young leaders, entrepreneurs, and futurists with the opportunity to explore various career paths through the industries discovery zone. 

As the appointed project manager CSL was responsible for the event identity creation and rollout across all event collateral and touchpoints, curating the agenda, sourcing speakers and MCs, sponsorship acquisition and management, event promotion and budget management. CSL was responsible for the event management & production, including the design of the event platform (Vfair), registration process, interactive expo hall and plenary sessions, branding for the virtual expo booths, full event content production with studio recording and editing to post-event reporting and analysis. 

The Outcome 

• 261,444 visits to the Expo booths 

• 15,213 registered attendees 

• 18,931 view of speaker sessions 

• 20,567 downloads of swag bags

• 4,957 video views 

• 12,307 document views

• 3,180 scavenger hunts completed