Events during COVID-19?
As social beings, Nothing beats real face to face interaction.
But just because taking things digital is not as good doesn’t mean you shouldn’t do it.
We are social beings. We crave social interaction. Not only in our personal lives but also our work lives. For most of us, we appreciate this now even more. At CSL Events we have built our business by connecting brands and people through memorable marketing experiences. Bringing ideas to life, and life is real. Real iteration face to face. But the reality at the moment is that this just is not possible.
So, what to do ?
Do we wait for a time when we can re-engage with our key stakeholders because deep down, no matter what a cool looking techie tells us about how exceptional a platform is, we know that there is no real substitute for real facetime with people? Or alternatively, do we except that we can’t and look at ways to go online?
The reality is, we must embrace the tech. We must engage and communicate, and while it won’t beat real facetime, it still provides a platform to engage and right now that is better than not engaging at all.
So what are the options ?
The reality is there is a tech solution for most things now. It is all about the idea and the content. This is what will make your engagement meaningful and impactful. Different brands and different companies will have different needs and different communications objectives. From live events on social media channels, virtual conferences, our enhanced meetings using interactive software to get the most out of those Microsoft teams and zoom meetings.
Virtual events can be a powerful tool. We are working with the superb David Meade on some ideas on how clients can really engage with key stakeholders during this time.
Check out David's Video.
Some things we have done
While we would much prefer to be back in the bustling world of live events, the lockdown has allowed us to show our creative side in helping clients create brand and company engagement outside of traditional live space.
For example, we have just helped the great guys in Indeed Ireland reach out to their staff not only in Ireland but around the world with a special Friday afternoon concert special with Gavin James, from his living room. A special performance from Gavin just for all the staff in Indeed in Ireland and around the world was broadcast straight into their inboxes as they work from home around the globe. It was a way for indeed to pause and thank their staff for their flexibility and professionalism during this crazy time but also to give them a memorable and entertaining break from everything around them.
Another example is working with Mitsubishi Electric Ireland. Working with Mitsubishi Electric Ireland to take their training programme online. Under normal circumstances, Mitsubishi Electric would host a series of events to deliver product information, training, CPD courses to a range of key stakeholders. With this not possible it was decided to take these online.
Talk to us about how we can help
We hope to get back to normal events soon, but we are all doing our part to beat this virus. Stay safe.